About us

MyChoice is not just an online store. It is a long-term experience, daily work with women, and a real connection grown through a community on social networks.

We have been communicating with our customers on Facebook and Instagram for several years, sharing news, hosting live broadcasts, showcasing clothes live, and answering real questions. This experience has given us a good understanding of what women are looking for in everyday clothing – not only beauty, but also comfort, practicality, and self-confidence.

MyChoice's range is created responsibly - each garment or accessory is selected with an eye on how it will look and feel in real life . It is important to us that the clothes are easy to adjust, fit beautifully, do not restrict movement and suit different figures.

A large portion of our customers discovered us through live broadcasts, where we show clothes without embellishment - in real lighting, with real comments and advice. We carry this open communication over to our online store - we strive to make shopping clear, simple and without unpleasant surprises.

MyChoice is the choice for women who value consistency, honesty, and real experiences over short-term trends. We are creating a place where clothes become a part of everyday life, not just a pretty picture on a screen.